![]() ![]() ![]() On April 6, 1997, the channel – which was officially renamed as simply Disney Channel and, until September 2002, alternatively identified only as "Disney" in on-air promotions and network identifications – underwent a significant rebranding and introducing a new logo styled as a Mickey ear-shaped TV set designed by Lee Hunt Associates. Between 19, a steadily increasing number of cable providers began shifting The Disney Channel from a premium add-on offering to their basic tiers, either experimentally or on a full-time basis however, Walt Disney Company executives denied any plans to convert the channel into an ad-supported basic service, stating that the premium-to-basic shifts on some providers was part of a five-year "hybrid" strategy that allowed providers to offer the channel in either manner. In September 1990, TCI's Montgomery, Alabama, system became the first cable provider to carry the channel as a basic cable service. The channel had reached profitability by January 1985, with its programming reaching 1.75 million subscribers by that point. ![]() In October 1983, the channel debuted its first made-for-cable movie, Tiger Town, which earned the channel a CableACE Award. states by September 1983, and accrue a base of more than 611,000 subscribers by December of that year. Eastern and Pacific Time – would become available on cable providers in all 50 U.S. The channel – which initially maintained a 16-hour-per-day programming schedule from 7:00 a.m. The Disney Channel launched nationally as a premium channel at 7:00 a.m. Eastern Time on April 18, 1983. Walt Disney Productions continued on with the channel's development with help from the channel's founding president Alan Wagner, and formally announced the launch of its family-oriented cable channel in early 1983. In September 1982, Group W rescinded its interest in the intended joint venture, due to disagreements over creative control of the channel and financial obligations that would have had Group W shoulder 50% of the service's start-up costs. The idea was revived in November 1981, when Disney entered into a partnership with Group W Satellite Communications. ![]() Disney chairman Card Walker turned down the proposal, citing the company's focus on developing the Epcot Center at Walt Disney World. In 1977, Walt Disney Productions executive Jim Jimirro brought forth the idea of a cable television network that would feature television and film content sourced from the studio. A majority of Disney Channel's original programming is aimed at children aged 6–16, while its Disney Junior programs are targeted at children aged 7 years and under.Īs of January 2016, Disney Channel is available to approximately 93.9 million pay television households (80.6% of households with at least one television set) in the United States. Disney Channel – which formerly operated as a premium service – originally marketed its programs towards families during the 1980s, and later at younger children by the 2000s. The Disney Channel, formerly known as Disney Channel, is an american television channel created by the Walt Disney Companyĭisney Channel's programming consists of original first-run television series, theatrically released and original made-for-TV movies and select other third-party programming. ![]()
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